ServiceTitan · Operations · Business intelligence
Your systems should work as hard as you do.
You invested in ServiceTitan. Let’s make it work for your whole business, from the first call to the final payment.
I’m Ariel Aleksander. I connect the workflows, financial data and tools behind U.S. service businesses, then build the visibility to keep them working.
22,000+ hours of ServiceTitan work20+ companies helpedHands-on from diagnosis through implementationView work history on UpworkServiceTitan is live. The team still works around it.
An operational audit finds where workflows, controls and reporting break down, and what to fix first.
- Evidence-backed findings
- Priorities you can act on
- 90-day improvement roadmap
I know what’s broken. I need help fixing it.
Bring the report that doesn’t reconcile, the manual handoff or the integration you need. We scope the outcome.
- Reconciliation and reporting fixes
- Integrations and automation
- Workflow configuration
We need a clearer view of performance.
Connect operational questions to reliable metrics and clear follow-up actions for the people running the business.
- Marketing ROI and attribution
- Executive, CSR and estimate views
- Receivables and collections
What does a manual task really cost?
Put a number on a repeated task before deciding whether to simplify or automate it.
- Hours and labor cost per year
- Share that could be recovered
- Adds straight to your brief
Jump straight to
Attract the right work
Connect ad spend, calls and booked jobs so you can see which marketing brings in real work.
Where I help
- Google Ads and offline conversion tracking
- CallRail and call-source reporting
- Campaign-to-job revenue attribution
Turn interest into jobs
Look at call handling, booking and estimate follow-up so qualified opportunities don’t go cold.
Where I help
- Booking rate and missed-call reporting
- Estimate aging with a follow-up owner
- Unsold-opportunity routines
Deliver with a clear process
Clarify who does what in ServiceTitan, in what order, and how it gets checked.
Where I help
- Configuration and workflow review
- SOPs and responsibility matrices
- Training, task ownership and review routines
Close the financial loop
Reconcile operational and accounting data and make the exceptions visible before month-end.
Where I help
- ServiceTitan to QuickBooks or NetSuite reconciliation
- AR aging and collections follow-up
- Job profitability, WIP and commissions
Know what to improve next
Turn the picture into KPIs everyone agrees on and a regular management review.
Where I help
- Agreed KPI definitions
- Executive and team dashboards
- Refresh monitoring and scoped support
Visibility that leads to action
Don’t just watch the numbers. Know where to look next.
Built the same way as the dashboards I run for clients: filters, comparisons and a next question on every view. All figures are fictional demo data.
Implementation is a start. Getting full value takes more.
One of the frustrations that led me to create Throughline Systems was seeing businesses finish a ServiceTitan implementation without the hands-on support they needed to use it to its full capability.
The system was in place, but the team still had disconnected workflows, unanswered reporting questions and manual workarounds. Owners had invested in a powerful platform without a clear path to making it part of how the business actually runs.
I built Throughline to help close that gap: understand the operation, put the right processes in place, and stay connected to the results.
“The dashboard is only useful if the process and the data behind it make sense.”
- 01AuditEvidence-backed findings with priorities and a 90-day improvement roadmap.
- 02BlueprintWorkflow maps, responsibilities, SOPs, a time and cost model and a roadmap.
- 03ImplementConfigured workflows, integrations, validated reporting and team training.
- 04MonitorDecision-focused dashboards with refresh monitoring and agreed support.
Start with an audit if the problem is unclear. Bring a defined project if you already know what needs to change.
The person behind Throughline
I understand the process. And I can build the solution.
Ariel Aleksander ServiceTitan, Operations & BI Consultant
I’m a Brazilian consultant who has worked remotely with U.S. service businesses since about 2017. My work brings together operations, finance, analytics and technical implementation.
I work directly with owners, finance teams, marketing managers, dispatchers, CSRs and technicians. That helps me connect what management needs to see with what the team needs to do.
Industries
Platforms and tools
How I work
Platform names identify hands-on experience; no certification or partnership is implied.
Before we talk
A few useful answers.
1Do I need to start with a full audit?
No. An audit is useful when the root cause or priorities are unclear. If you have a well-defined integration, reporting or workflow problem, we can scope that directly.
2Can you help after our ServiceTitan implementation?
Yes. That gap is a central reason Throughline exists. I can review how the system is being used, address workflow and reporting gaps, and help your team put improvements into practice.
3Do you only work with ServiceTitan?
ServiceTitan is a core focus, alongside Housecall Pro, QuickBooks, NetSuite, marketing systems and analytics tools. The fit depends on your specific systems and needs.
4Are these off-the-shelf dashboard subscriptions?
The standard ServiceTitan dashboard package has a fixed setup fee and monthly price, shown on the Pricing page. Anything beyond that package, such as custom views or other platforms, is scoped and quoted separately.
5What should I bring to the first conversation?
Your main operational problem, the systems involved and what a better outcome would look like. Please avoid sending credentials or confidential customer records in an initial email.
Let’s find your starting point
What’s getting in the way of better work?
Tell me where your systems or processes are falling short. Your answers build a short brief you can read before anything is sent.